Ritwika Gupta
Articles by Ritwika Gupta
April 13, 2020 Marketing:
Marketing:
Creative Picks | 13 April 2020 | Marketing Initiatives | Amul, Burger King, Manulife
Ritwika Gupta reviews marketing initiatives by Amul, Burger King and Manulife.
April 10, 2020 News:
News:
Melt Update | 10 April | ZEEL To Invest Rs 5,220 Million In Sugarbox & MORE:
Meanwhile, Flipkart has announced that it will soon commence a pilot of hyperlocal delivery of groceries and essentials in Hyderabad along with Spencer's.
April 8, 2020 News:
News:
Melt Update | 8 April | Spikes Asia 2020 Cancelled & MORE
In other news, Dabur is all set to launch Dabur Tulsi Drops, a second product launch within a month after entering the hand sanitizer market.
April 6, 2020 Advertising:
Advertising:
Creative Picks | 7th April 2020 | Advertisements | Smule India, BMW China, Facebook
Ritwika Gupta reviews ads by Smule India, BMW China and Facebook.
April 6, 2020 News:
News:
Melt Update | 6 April | Wendy Clark Named Global CEO of Dentsu Aegis Network & MORE
In other news, Adfest has officially cancelled the 2020 event due to concerns over the COVID-19 crisis.
April 2, 2020 News:
News:
Melt Update | 2nd April | Hindustan Unilever Drags Reckitt Benckiser To Bombay High Court & MORE
In other news, SoftBank Group terminates $3 billion tender offer to acquire WeWork.
March 31, 2020 News:
News:
Melt Update | 31 March | WPP Withdraws 2020 Guidance & MORE
Meanwhile, Star India has announced the upgrade of Hotstar to Disney+ Hotstar on 3rd April 2020.
March 30, 2020 Marketing:
Marketing:
Creative Picks | 30 March 2020| Marketing Campaigns | Nature’s Bakery, Lifebuoy & WeTransfer
Ritwika Gupta reviews marketing initiatives by Nature's Bakery, Lifebuoy and WeTransfer.
March 27, 2020 News:
News:
Melt Update | 27 March | IPG Withdraws 2020 Full-Year Financial Target & MORE
Meanwhile, Grey Group elevates Yashaswaini Samat as executive vice president - P&G leader, AMA.
March 23, 2020 News:
News:
Melt Update | 23 March | No Newspapers To Be Delivered In Mumbai From Today & MORE
In other news, ZEE appoints Piyush Pandey as independent director of the company.