Ritwika Gupta

Articles by Ritwika Gupta

Marketing:

Creative Picks | 13 April 2020 | Marketing Initiatives | Amul, Burger King, Manulife

Ritwika Gupta reviews marketing initiatives by Amul, Burger King and Manulife.

News:

Melt Update | 10 April | ZEEL To Invest Rs 5,220 Million In Sugarbox & MORE:

Meanwhile, Flipkart has announced that it will soon commence a pilot of hyperlocal delivery of groceries and essentials in Hyderabad along with Spencer's.

News:

Melt Update | 8 April | Spikes Asia 2020 Cancelled & MORE

In other news, Dabur is all set to launch Dabur Tulsi Drops, a second product launch within a month after entering the hand sanitizer market.

Advertising:

Creative Picks | 7th April 2020 | Advertisements | Smule India, BMW China, Facebook

Ritwika Gupta reviews ads by Smule India, BMW China and Facebook.

News:

Melt Update | 6 April | Wendy Clark Named Global CEO of Dentsu Aegis Network & MORE

In other news, Adfest has officially cancelled the 2020 event due to concerns over the COVID-19 crisis.

News:

Melt Update | 2nd April | Hindustan Unilever Drags Reckitt Benckiser To Bombay High Court & MORE

In other news, SoftBank Group terminates $3 billion tender offer to acquire WeWork.

News:

Melt Update | 31 March | WPP Withdraws 2020 Guidance & MORE

Meanwhile, Star India has announced the upgrade of Hotstar to Disney+ Hotstar on 3rd April 2020.

Marketing:

Creative Picks | 30 March 2020| Marketing Campaigns | Nature’s Bakery, Lifebuoy & WeTransfer

Ritwika Gupta reviews marketing initiatives by Nature's Bakery, Lifebuoy and WeTransfer.

News:

Melt Update | 27 March | IPG Withdraws 2020 Full-Year Financial Target & MORE

Meanwhile, Grey Group elevates Yashaswaini Samat as executive vice president - P&G leader, AMA.

News:

Melt Update | 23 March | No Newspapers To Be Delivered In Mumbai From Today & MORE

In other news, ZEE appoints Piyush Pandey as independent director of the company.