Ritwika Gupta

Articles by Ritwika Gupta

Advertising:

Creative Picks | EP 167 | Parachute Advansed, Apple, Ariel

This week, Ritwika Gupta reviews ads by Parachute Advansed, Apple and Ariel.

News:

Melt Update | 19 March | S4 Capital Reports A Loss Of £10 million For 2019 & MORE

Meanwhile, WhatsApp has launched a Coronavirus Information Hub in partnership with World Health Organization, UNICEF, and UNDP.

Marketing:

Creative Picks | EP 166 | Godiva Chocolate, MTV, Duroflex Mattresses

Ritwika Gupta reviews marketing campaigns by Godiva, MTV and Duroflex.

News:

Melt In A Minute |Delhi Government Shuts Door On IPL Matches, Siddharth Banerjee Joins Games24x7 & MORE

Meanwhile, YouTube will now allow ads to run on videos that discuss the new coronavirus, reversing its previous policy.

News:

Melt In A Minute | Vijay Singh, CEO Of Fox Star Studios, Steps Down, Cannes Lions 2020 Scheduled To Take Place, As Planned & MORE

In other news, IDFC FIRST Bank has announced Amitabh Bachchan as brand ambassador.

Advertising:

Creative Picks | EP 163 | Facebook, Aviation Gin, Coca-Cola

Ritwika Gupta reviews ads by Facebook, Coca-Cola and Aviation Gin.

News:

Melt In A Minute | Facebook To Provide Free Ads To WHO & MORE:

In global news, Twitter is testing ‘Fleets’ a stories-like feature that disappears after 24 hours.

News:

Melt In A Minute | McCann WorldGroup India Promotes Jitender Dabas As COO & MORE

In international news, WPP’s VMLY&R has bagged a bulk of Intel’s $1.4 billion global creative account.

Marketing:

Creative Picks | EP 162 | Heineken, Jack Daniel’s, Unacademy

Ritwika Gupta reviews marketing campaigns by Heineken, Jack Daniel's and Unacademy.