Ritwika Gupta
Articles by Ritwika Gupta
November 2, 2019 Marketing:
Marketing:
Creative Picks | EP 132 | Fortune Foods, GMR Group & Radiocity
Ritwika reviews marketing campaigns by Fortune Foods, GMR Group and Radiocity.
October 31, 2019 News:
News:
Melt In A Minute | Twitter Bans Political Ads, Facebook Ad Revenue Rises & MORE
Ahead of the 2020 US elections, Twitter will ban political ads from 22 November 2019.
October 26, 2019 Advertising:
Advertising:
Creative Picks | EP 129 | Roff, Bikaji, Tanishq
Ritwika Gupta reviews ads by Roff, Bikaji snacks and Tanishq.
October 25, 2019 News:
News:
Melt In A Minute | Global Ad Investment To Grow By 6%, according to WARC’s new report & MORE
While Twitter blames ad targeting problems for weak growth, Amazon claims aggressive investment to push Prime two-day delivery to one-day delivery is weighing on its profitability.
October 23, 2019 News:
News:
Melt In A Minute | Interpublic Q3 Revenues Edge Up 1.4%, ITC Launches The World’s Most Expensive Chocolate & MORE
Snap Grows Daily Active Users to 210 Million.
October 18, 2019 News:
News:
Melt In A Minute | Facebook To Beef Up Brand Safety Measures ZEEL’s Ad Revenue Grew By 1.2% & MORE
Snapchat is rolling out a new ad format that will let brands automatically create ads in real-time based on their own product catalogue.
October 17, 2019 News:
News:
Melt In A Minute | Netflix To Increase Marketing Spend, Eros Now Appoints Ali Hussein As CEO & MORE
With Apple TV and Disney+ launching next month, Netflix is gearing up with an increase in its marketing spend. The streaming giant is also eyeing other markets to expand the 'mobile only' plan.
October 13, 2019 Marketing:
Marketing:
Creative Picks | EP 128 | MTV, Dabur Honey, Burger King
Ritwika Gupta reviews marketing campaigns by MTV, Dabur Honey and Burger King.
October 11, 2019 News:
News:
Melt In A Minute | Facebook Releases New Holiday Marketing Tools, Singapore To Ban Fizzy Drink Ads & MORE
From Pond’s Men roping in Siddhant Chaturvedi as new brand ambassador to Facebook releasing new holiday marketing tools, here are the top stories of the day:
October 10, 2019 News:
News:
Melt In A Minute | Facebook Hosts Inaugural Thumbstoppers Summit In Mumbai & MORE
From Facebook hosting the inaugural Thumbstoppers summit In Mumbai to DNA shutting print editions in Mumbai & Ahmedabad, here are the top headlines of the day: