Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt In A Minute | Uber Appoints Lucinda Barlow, S4 Capital Acquires Firewood & MORE

From Twitter admitting to the misuse of personal data for advertising to Facebook paying $40 million to settle an advertiser lawsuit for incorrectly calculating average viewing time for video ads on its platform, here are the top news of the day:

News:

Melt In A Minute | Disney Bans Netflix From Advertising & MORE

From Disney banning Netflix from advertising to Lay’s roping in Alia Bhatt and Ranbir Kapoor as brand ambassadors, here are the top stories of the day:

Advertising:

Creative Picks | EP 125 | Breakthrough India, Disney, Spotify

Ritwika Gupta reviews ads by Breakthrough India, Disney India and Spotify UK.

News:

Melt In A Minute | India Wins 64 Metals At Spikes Asia Awards 2019, Netflix Gives Free Access To Non-Members & MORE

From Indian agencies winning 64 metals at Spikes Asia Awards 2019 to Diesel and Coca-Cola partnering to create “The ReCollection”, here are the top headlines of the day:

Marketing:

Creative Picks | EP 124 | The Times of India, Swiggy, Lay’s

Ritwika Gupta reviews marketing campaigns by The Times of India, Swiggy and Lay's.

News:

Melt In A Minute | HDFC Bank Named The Most Valuable Brand, Vicki Maguire Joins Havas London & MORE

From HDFC Bank being named the most valuable brand to Vicki Maguire joining Havas London, here are the top headlines of the day:

News:

Melt In A Minute | Unilever Pushes Publishers For Third-Party Ad Verification, Firework Launches in India & MORE

From Unilever pushing publishers for third-party ad verification to social video app, Firework, launching in India, here are the top news in the world of advertising & marketing today:

Advertising:

Creative Picks | EP 121 | Godrej Securities, Samsung, Tide

This week, Ritwika Gupta reviews ads by Godrej Security Solutions, Samsung and Tide.

News:

Melt In A Minute | Coke, Pepsi & Bisleri Announce Plastic Waste Management Entity, Twitter Rolls Out ‘Hide Replies’ & MORE

From Facebook unveiling three new ad products to Twitter rolling out 'Hide Replies' here are the top stories of the day:

News:

Melt In A Minute | Apple To Invest $1 Billion In India, Facebook Stops Advertisers From Changing Headlines & MORE

From Apple investing $1 billion in India to Facebook stopping advertisers from changing headlines, here are the top stories of the day: