Ritwika Gupta

Articles by Ritwika Gupta

Marketing:

Creative Picks | EP 116 | Cadbury, Fevicol, Lay’s

Ritwika Gupta reviews marketing campaigns by Cadbury, Fevicol and Lay’s. Take a look!

Opinion:

Sticking Together For 60 Years…Fevicol!

Conceputalised by Ogilvy Mumbai, Fevicol’s new ad encapsulates the brand’s tenacity amid India’s transformation over the last 60 years.

News:

Melt In A Minute | Apple TV+ To Launch In November, Paytm Retains BCCI Title Sponsorship Rights

From AppleTV+ all set to launch in November to YouTube killing off its DM feature, here are the top headlines of the day.

News:

Melt In A Minute | Vodafone Idea CEO Resigns, IKEA Launches Online Store In Mumbai & MORE

From IKEA officially launching online store in Mumbai to Vodafone Idea CEO, Balesh Sharma resigning, here are the top headlines of the day.

Advertising:

Creative Picks | EP 113 | Zee Cafe, Pantene, Samsung

Ritwika Gupta reviews ads by Zee Cafe, Pantene and Samsung.

Marketing:

Creative Picks | EP 112 | St Ives, Lay’s, Bud Light

Ritwika Gupta reviews marketing campaigns by St Ives, Lay’s and Bud Light.

News:

Melt In A Minute | Essel Group Sells 11% Stake, Apple Records 3% Growth In India & MORE

From Essel Group selling stake in Zeel to Oppenheimer Developing Markets Fund to Apple recording 3% revenue growth in India, here are the top stories of the day:

Advertising:

Creative Picks | EP 109 | Virgin Trains, Old Spice, China Airlines

Ritwika Gupta reviews ads by Virgin Trains, Old Spice and China Airlines.

News:

Melt In A Minute | Founder Of Café Coffee Day, VG Siddhartha, Goes Missing & MORE

From Uber cutting one third of its global marketing department to R Gowthaman launching Aqilliz, a blockchain solutions provider, here are the top headlines of the day:

News:

Melt In A Minute | Jessica Walsh Launches &Walsh, Netflix India’s Rs 199 Mobile Plan & MORE

From Jessica Walsh launching her own creative agency &Walsh to Netflix starting the Rs 199 mobile subscription plan in India, here are the top stories of the day: