Ritwika Gupta
Articles by Ritwika Gupta
July 9, 2019 News:
News:
Melt In A Minute | BARC India To Report Viewership From Free And Pay Platforms Separately & MORE
From Vinod Kumar’s new role as the CEO of Vodafone Business to DDB Mudra Group winning Mcdonald's mandate, here are the top stories of the day!
July 8, 2019 Advertising:
Advertising:
Creative Picks | EP 103 | Apple, Spotify, Xiaomi
Ritwika Gupta reviews the 3 ads that caught her interest this week.
July 8, 2019 News:
News:
Melt In A Minute | Budget 2019: FDI Norms In Media Will Be Relaxed & MORE
From the finance minister announcing that FDI norms in media will be relaxed to Reliance Jio & Facebook launching ‘Digital Udaan’, here are the top headlines of the day.
July 3, 2019 News:
News:
Melt In A Minute | Harish Shriyan Steps Down As Omnicom Media Group’s CEO & MORE
From Harish Shriyan stepping down as Omnicom Media Group’s CEO to Baskin Robbins Korea withdrawing a commercial, here are the top headlines of the day:
June 28, 2019 Advertising:
Advertising:
Creative Picks | EP 101 | Heiz, Ponds, Maggi
Here are the 3 ads that caught our interest this week.
June 28, 2019 News:
News:
Melt In A Minute | Heineken 0.0 & Budweiser 0.0 To Launch In India & MORE
From Heineken 0.0 & Budweiser 0.0 launching in India to PepsiCo replacing plastic bottles of Aquafina with aluminum Cans, here’s what you need to know in the world of advertising & marketing today!
June 26, 2019 News:
News:
Melt In A Minute | Santoor Overtakes Lux, Publicis Group’s Nick Law To Join Apple & MORE
From Santoor overtaking Lux to Nick Law joining Apple, here are the top stories of the day!
June 24, 2019 News:
News:
Melt In A Minute | Johnson & Johnson Scraps CMO Role, Biztech Merges with Mediamonks & MORE
From Johnson & Johnson scraping the CMO role to FSSAI proposing a ban on junk food advertising, here are the top headlines of the day.
June 21, 2019 Marketing:
Marketing:
Creative Picks | EP 100 | Indigo, Ad Council, Hyatt
Ritwika Gupta reviews the 3 marketing campaigns that caught her attention.
June 20, 2019 News:
News:
Melt In A Minute | 4 Silver & 3 Bronze For India on Day 3 of Cannes Lions 2019 & MORE
From Denstu Webchutney winning a silver and 3 bronze metals to Burger King bagging a direct Grand Prix for “Whopper Detour”, here are today’s Cannes Lions highlights!