Ritwika Gupta
Articles by Ritwika Gupta
June 18, 2019 News:
News:
Melt In A Minute | Dentsu Webchutney Earns 10 Shortlists At Cannes Lions & MORE
From Denstu Webchutney bagging 10 shortlists to the Day 1 Grand Prix Winners at Cannes Lions 2019, here are the top stories of the day:
June 17, 2019 Marketing:
Marketing:
Creative Picks | EP 98 | Lux, AND, Baskin Robbins
Ritwika Gupta reviews the three marketing campaigns that caught her interest this week!
June 17, 2019 Media:
Media:
Melt | Myleeta Aga | SVP and General Manager, SEA and India at BBC Worldwide
“We’re seeing an explosion of the range of content that audiences are able to view today.”
June 14, 2019 Marketing:
Marketing:
Melt | Wiemer Snijders | Author, Eat Your Greens
“You might think you have a strong tagline or logo but actually only 10% of people recognize it.”
June 14, 2019 News:
News:
Melt In A Minute | BARC Resumes Outlier Exclusion & MORE
From BARC resuming outlier exclusion to Star India raking in ad revenue of Rs 25-30 crore for the upcoming India vs Pakistan match, here are the top stories of the day:
June 12, 2019 News:
News:
Melt In A Minute | Tony Stead Passes Away, Amazon Named The Most Valuable Global Brand & MORE
From Amazon surpassing Google and Apple to become the most valuable brand in the world to Mary Meeker’s 2019 Internet Trends report, here is what’s buzzing in the world of advertising and marketing today!
June 11, 2019 Marketing:
Marketing:
Melt | Kate O’ Neill | Founder & CEO, KO Insights
"Brands need to be clear and intentional about what data they are collecting"
June 10, 2019 News:
News:
Melt In A Minute | Uber CMO Departs, L&K Saatchi & Saatchi Bags Casio India Creative Duties & MORE
From Kapil Arora taking charge at 82.5 Communications India to OYO partnering with Airtel to launch OYO store, here are the top news of the day.
June 10, 2019 Advertising:
Advertising:
Melt | Sukesh Nayak | Chief Creative Officer, Ogilvy – Mumbai & Kolkata
"The time has come not to sell, but to connect."
June 7, 2019 News:
News:
Melt In A Minute | Rishad Premji To Take Over As Executive Chairman Of WIPRO, Network18 Suspends Firstpost & MORE
From Rishad Premji taking over as Executive Chairman Of WIPRO to Network18 suspending Firstpost, here are the top stories of the day.