Ritwika Gupta

Articles by Ritwika Gupta

News:

Melt In A Minute | Dentsu Webchutney Earns 10 Shortlists At Cannes Lions & MORE

From Denstu Webchutney bagging 10 shortlists to the Day 1 Grand Prix Winners at Cannes Lions 2019, here are the top stories of the day:

Marketing:

Creative Picks | EP 98 | Lux, AND, Baskin Robbins

Ritwika Gupta reviews the three marketing campaigns that caught her interest this week!

Media:

Melt | Myleeta Aga | SVP and General Manager, SEA and India at BBC Worldwide

“We’re seeing an explosion of the range of content that audiences are able to view today.”

Marketing:

Melt | Wiemer Snijders | Author, Eat Your Greens

“You might think you have a strong tagline or logo but actually only 10% of people recognize it.”

News:

Melt In A Minute | BARC Resumes Outlier Exclusion & MORE

From BARC resuming outlier exclusion to Star India raking in ad revenue of Rs 25-30 crore for the upcoming India vs Pakistan match, here are the top stories of the day:

News:

Melt In A Minute | Tony Stead Passes Away, Amazon Named The Most Valuable Global Brand & MORE

From Amazon surpassing Google and Apple to become the most valuable brand in the world to Mary Meeker’s 2019 Internet Trends report, here is what’s buzzing in the world of advertising and marketing today!

Marketing:

Melt | Kate O’ Neill | Founder & CEO, KO Insights

"Brands need to be clear and intentional about what data they are collecting"

News:

Melt In A Minute | Uber CMO Departs, L&K Saatchi & Saatchi Bags Casio India Creative Duties & MORE

From Kapil Arora taking charge at 82.5 Communications India to OYO partnering with Airtel to launch OYO store, here are the top news of the day.

Advertising:

Melt | Sukesh Nayak | Chief Creative Officer, Ogilvy – Mumbai & Kolkata

"The time has come not to sell, but to connect."

News:

Melt In A Minute | Rishad Premji To Take Over As Executive Chairman Of WIPRO, Network18 Suspends Firstpost & MORE

From Rishad Premji taking over as Executive Chairman Of WIPRO to Network18 suspending Firstpost, here are the top stories of the day.