Ritwika Gupta

Articles by Ritwika Gupta

Advertising:

Creative Picks | 20 Dec | IKEA Canada, Cult Fit, Bank of New Zealand

Ritwika Gupta reviews ads by IKEA Canada, Cult Fit and Bank of New Zealand.

News:

Melt Update | 17 Dec | Ascential Sells MediaLink to UTA for $125m & MORE

In other news, Google has appointed independent creative agency Emotive to lead its campaign work for Google TV.

News:

Melt Update | 16 Dec | Gaurav Jeet Singh Joins Facebook India as Director, Partnerships & MORE

Facing a resurgence in Covid-19 cases and a fast-spreading new variant, Apple has delayed deadline from 1 Feb 2022 to a “date yet to be determined”.

News:

Melt Update | 15 Dec | Chanel Appoints Leena Nair as Global CEO & MORE

Meanwhile, DDB Mudra has elevated Iraj Fraz Batla to the position of Creative Head - North.

News:

Melt Update | 14 Dec | OMD India appoints Anisha Iyer as CEO & MORE

Meanwhile, Wieden+Kennedy’s Global Chief Creative Officer and President Colleen DeCourcy has announced that she will be retiring from advertising.

News:

Melt Update | 13 Dec | Meta Announces New Rules for Ads in India & MORE

Meanwhile, Vi has launched its music offering on the Vi App in association with Hungama Music.

Advertising:

Creative Picks | 13 Dec | Vim, Sebamed & Spotify

This week, Ritwika Gupta reviews ads by Vim, Sebamed & Spotify.

News:

Melt Update | 8 Dec | Publicis Announces ‘Work Your World’ Initiative & MORE

In other news, Dyson has appointed Mediabrands to handle global media planning, buying and paid search.

News:

Melt Update | 7 Dec | Britannia Industries Calls for Media Review & MORE

In global news, WPP has acquired a majority stake in branding and design agency Made Thought.