Ritwika Gupta

Articles by Ritwika Gupta

Advertising:

Creative Picks | Episode 25

From Stabilo, ICICI to Xiaomi, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!

Marketing:

Creative Picks | Episode 23

From Jeevansaathi.com, Skittles to Smirnoff Ice, here are Ritwika Gupta’s favourite marketing innovations of the week. Let’s take a look!

Advertising:

Domino’s Celebrates Mother’s Day With A Cringeworthy Ad

Titled ‘Maa Nahin Bhoolti’, the ad by Domino’s Pizza (India) is disrespectful and insensitive.

Advertising:

Creative Picks | Episode 21

From Sunsilk, Orange to Airbnb, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!

Marketing:

Creative Picks | Episode 19

From Doritos to KFC & Craftsvilla, this week Ritwika Gupta analyses her favourite marketing campaigns from all around the world. Watch the full episode now!

Advertising:

Creative Picks | Episode 17

From BBC’s world cup promo to J-B Weld’s first ever national TV campaign and Sony Ten’s FIFA ad films, here are Ritwika Gupta’s favourite ads of the week. Watch the full episode here!

Marketing:

Creative Picks | Episode 15

From Mcdonald's to Kellogg's, this week's top activations all happen to be from the food and beverage category but very different from each other. Ritwika Gupta takes a look.

Advertising:

Creative Picks | Episode 13

From Delsey Paris, Tanishq to Tata Sky, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!

Marketing:

Creative Picks | Episode 11

Ritwika Gupta takes you through this week's top marketing innovations.

Advertising:

The World of Entertainment Rides the Digital Wave

The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.