Ritwika Gupta
Articles by Ritwika Gupta
July 18, 2018 Advertising:
Advertising:
Creative Picks | Episode 25
From Stabilo, ICICI to Xiaomi, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!
July 13, 2018 Marketing:
Marketing:
Creative Picks | Episode 23
From Jeevansaathi.com, Skittles to Smirnoff Ice, here are Ritwika Gupta’s favourite marketing innovations of the week. Let’s take a look!
July 11, 2018 Advertising:
Advertising:
Domino’s Celebrates Mother’s Day With A Cringeworthy Ad
Titled ‘Maa Nahin Bhoolti’, the ad by Domino’s Pizza (India) is disrespectful and insensitive.
July 3, 2018 Advertising:
Advertising:
Creative Picks | Episode 21
From Sunsilk, Orange to Airbnb, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!
June 27, 2018 Marketing:
Marketing:
Creative Picks | Episode 19
From Doritos to KFC & Craftsvilla, this week Ritwika Gupta analyses her favourite marketing campaigns from all around the world. Watch the full episode now!
June 18, 2018 Advertising:
Advertising:
Creative Picks | Episode 17
From BBC’s world cup promo to J-B Weld’s first ever national TV campaign and Sony Ten’s FIFA ad films, here are Ritwika Gupta’s favourite ads of the week. Watch the full episode here!
June 13, 2018 Marketing:
Marketing:
Creative Picks | Episode 15
From Mcdonald's to Kellogg's, this week's top activations all happen to be from the food and beverage category but very different from each other. Ritwika Gupta takes a look.
June 6, 2018 Advertising:
Advertising:
Creative Picks | Episode 13
From Delsey Paris, Tanishq to Tata Sky, here are Ritwika Gupta's favourite ads of the week. Let’s take a look!
May 9, 2018 Marketing:
Marketing:
Creative Picks | Episode 11
Ritwika Gupta takes you through this week's top marketing innovations.
May 8, 2018 Advertising:
Advertising:
The World of Entertainment Rides the Digital Wave
The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.