February 10, 2018
February 10, 2018 Advertising:
Advertising:
Over the years, advertising during Super Bowl has become a competition for brands. Here are Ritwika Gupta's top 10 rankings.
January 31, 2018
January 31, 2018 Advertising:
Advertising:
Graham Fink, Chief Creative Officer, Ogilvy, talks to us about the role of design in relation to branding and the challenges of getting the design and marketing teams to work in partnership.
January 19, 2018
January 19, 2018 Research:
Research:
Print media is thriving and daily newspapers have added 11 crore readers in the past three years to touch 40.7 crore in 2017.
January 19, 2018
January 19, 2018 Research:
Research:
The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) are pleased to announce that the Indian Readership Survey (IRS) 2017 Report has now been released.
January 12, 2018
January 12, 2018 Research:
Research:
Ritwika Gupta reviews GroupM’s showbiz marketing report 2017 which covers the many aspects of celebrity brand endorsements and talks about how social media is redefining these partnerships.
January 11, 2018
January 11, 2018 Advertising:
Advertising:
IKEA’s new print ad is whacky, unconventional and rather interactive!
January 11, 2018
January 11, 2018 Research:
Research:
The State of Video report by GroupM offers an insightful look at the declining millennial audience and examines the many trends that affect video consumption habits.
January 10, 2018
January 10, 2018 Marketing:
Marketing:
Ritwika Gupta caught up with Saskia Neuman, Global Art Manager at Absolut to find out how art has proven to be beneficial for both the brand and the artist.
January 10, 2018
January 10, 2018 Marketing:
Marketing:
There was a time when smoking was cool, stylish and socially acceptable. Not today. From cigarettes to carbonated drinks, consumers today are not buying a lot of these things.
January 3, 2018
January 3, 2018 Advertising:
Advertising:
In a candid conversation with Ritwika Gupta, Jackson Tan, the creative director and co-founder of one of Singapore’s leading creative agency BLACK, shares what it takes to build a national brand identity.
