Ritwika Gupta
Articles by Ritwika Gupta
December 1, 2017 Marketing:
Marketing:
Apple’s Silence On Social Media Makes It Stand Out
In the age of social media when almost all brands are actively leveraging the different platforms to connect with consumers, Apple chooses not to participate.
November 24, 2017 Advertising:
Advertising:
What’s A Computer? Apple Asks
In its latest commercial, Apple highlights the versatility of the iPad Pro and how kids today do not know what a computer is.
November 24, 2017 Advertising:
Advertising:
Bourbon’s New Ad Is An Ode To Friendship
Conceptualised by McCann India, the ad is influenced by the overdone concept of “BFF”.
November 22, 2017 Advertising:
Advertising:
We Don’t See New Fevikwik Ads Every Day
Conceptualised by Ogilvy Mumbai, the new humourous 20-second spots highlight the versatility of the adhesive to fix broken objects and bonds.
November 21, 2017 Advertising:
Advertising:
Titan Raga’s New Ad Reimagines Time Like Never Before
The new ad by Titan Raga is fun, flamboyant and will resonate with young women of today.
November 20, 2017 Advertising:
Advertising:
Sony Max2 Rings Up Nostalgia With A Heartwarming Film
Conceptualised by DDB Mudra, Sony Max2’s new ad will melt your heart.
November 14, 2017 Advertising:
Advertising:
John Lewis Raises A Toast To Childhood
You will fall in love with Moz, the lovable monster who hangs out with Joe.
November 13, 2017 Advertising:
Advertising:
Does Change Really Have A Taste?
Coca-Cola’s new ad highlights Saudi Arabia’s decision to allow women to drive for the first time.
November 10, 2017 Advertising:
Advertising:
Say Hello To Amazon’s Singing Boxes
The new holiday commercial by Amazon will put a big smile on your face.
November 6, 2017 Advertising:
Advertising:
Why CNN Loves Apples More Than Bananas
CNN's new “Facts First” marketing campaign uses an apple to attack Trump's ‘fake news' claims