Ritwika Gupta

Articles by Ritwika Gupta

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Creative Picks | 6 Dec | John Lewis, Lidl, Tanishq

News:

Melt Update | 1 Dec | Cannes Lions Launches New Creative B2B Lion & MORE

Dentsu International has hired Alex Hesz as global chief strategy officer.

News:

Melt Update | 30 Nov | Parag Agrawal Becomes New Twitter CEO & MORE

In other news, Netflix India has elevated Pritish Wesley as head of creative marketing production.

News:

Melt Update |29 Nov | Mediacom Launches New Tool to Drive Creative Performance & MORE

In global news, adverts for cosmetic surgeries designed to change a person's physical appearance are to be banned from targeting under-18s in the UK.

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Creative Picks | 29 Nov | Aldi, Coca-cola & Waitrose & Partners

This week, Ritwika Gupta reviews Christmas ads by ALDI, Coca-cola and Waitrose & Partners.

News:

Melt Update | 26 Nov | PHD Appoints Chris Stephenson as Global CMO & MORE

Meanwhile, Popeyes has appointed Tanushri Rastogi as marketing lead for Asia Pacific.

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Melt Update | 25 Nov | Disney+ Hotstar Launches Program for Agency Planners & MORE

Meanwhile, CRED has appointed Sunaina Jairath as Communications Lead.

News:

Melt Update | 24 Nov | Nike Appoints Chris Madsen as Sports Marketing Director, SEA & India & MORE

Meanwhile, Volkswagen is reviewing its global media planning and buying account, which is currently held by Omnicom-owned PHD.

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Melt Update | 23 Nov | Clubhouse Appoints Parijat Kaushik as Head of Partnerships, India & MORE

In global news, Omnicom Public Relations Group has appointed Kiersten Zweibaum as Global Chief Growth and Marketing Officer.

News:

Melt Update | 22 Nov | GroupM India Rejigs CTG Leadership & MORE

Globally, Audi UK has appointed Tony Moore as its new head of marketing and he will take up the new role from January 2022.