Ritwika Gupta

Articles by Ritwika Gupta

Advertising:

Creative Picks | 22 Nov | McDonald’s, Iceland Tourism & Dove

This week, Ritwika Gupta reviews ads by McDonald's, Iceland Tourism and Dove.

News:

Melt Update |19 Nov | Michael Roth Retires as IPG Chairman & MORE

In other news, Kering Group, which owns brands like Gucci, Yves Saint Laurent and Balenciaga, has appointed iProspect to handle its global media planning and buying account.

News:

Melt Update | 18 Nov | PepsiCo Hires Key Marketing Roles & MORE:

In other news, Netflix has launched a new website to share viewership data on shows and movies.

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Melt Update | 17 Nov | Cannes Lions Confirms Physical Event in 2022 & MORE

Meanwhile, Google has consolidated its entire multi-billion global media account with Essence.

News:

Melt Update | 16 Nov | Publicis Groupe Promotes Magnus Djaba as Global Chief Client Officer & MORE

Meanwhile, Disney+Hotstar has appointed Shalini Poddar as EVP - head of ad sales.

News:

Melt Update | 12 Nov | Dentsu’s Ashish Bhasin Granted Early Retirement & MORE

In other news, Hiroshi Igarashi will succeed Toshihiro Yamamoto as Dentsu Group CEO.

News:

Melt Update | 11 Nov | Disney+ Hotstar’s Paid Subscriber Base Declines by 2.74m & MORE

In other news, Zomato plans to invest $1 billion in start-ups over the next two years.

News:

Melt Update | 10 Nov | OMD Worldwide Promotes George Manas as CEO & MORE

In other news, VMLY&R has appointed Symon Hammacott as chief experience officer in Asia.

News:

Melt Update | 9 Nov | WPP Bags Majority of Coca-Cola’s $4 Billion Account & MORE

Meanwhile, British Airways has appointed Omnicom Media Group as the global media planning and buying agency.

News:

Melt Update | 8 Nov | Amazon India Appoints Rashi Goel as Director of Marketing & MORE

In global news, Unruly has appointed Grant Bingham as Vice President of International Media Business Development.