Ritwika Gupta
Articles by Ritwika Gupta
November 22, 2021 Advertising:
Advertising:
Creative Picks | 22 Nov | McDonald’s, Iceland Tourism & Dove
This week, Ritwika Gupta reviews ads by McDonald's, Iceland Tourism and Dove.
November 19, 2021 News:
News:
Melt Update |19 Nov | Michael Roth Retires as IPG Chairman & MORE
In other news, Kering Group, which owns brands like Gucci, Yves Saint Laurent and Balenciaga, has appointed iProspect to handle its global media planning and buying account.
November 18, 2021 News:
News:
Melt Update | 18 Nov | PepsiCo Hires Key Marketing Roles & MORE:
In other news, Netflix has launched a new website to share viewership data on shows and movies.
November 17, 2021 News:
News:
Melt Update | 17 Nov | Cannes Lions Confirms Physical Event in 2022 & MORE
Meanwhile, Google has consolidated its entire multi-billion global media account with Essence.
November 16, 2021 News:
News:
Melt Update | 16 Nov | Publicis Groupe Promotes Magnus Djaba as Global Chief Client Officer & MORE
Meanwhile, Disney+Hotstar has appointed Shalini Poddar as EVP - head of ad sales.
November 12, 2021 News:
News:
Melt Update | 12 Nov | Dentsu’s Ashish Bhasin Granted Early Retirement & MORE
In other news, Hiroshi Igarashi will succeed Toshihiro Yamamoto as Dentsu Group CEO.
November 11, 2021 News:
News:
Melt Update | 11 Nov | Disney+ Hotstar’s Paid Subscriber Base Declines by 2.74m & MORE
In other news, Zomato plans to invest $1 billion in start-ups over the next two years.
November 10, 2021 News:
News:
Melt Update | 10 Nov | OMD Worldwide Promotes George Manas as CEO & MORE
In other news, VMLY&R has appointed Symon Hammacott as chief experience officer in Asia.
November 9, 2021 News:
News:
Melt Update | 9 Nov | WPP Bags Majority of Coca-Cola’s $4 Billion Account & MORE
Meanwhile, British Airways has appointed Omnicom Media Group as the global media planning and buying agency.
November 8, 2021 News:
News:
Melt Update | 8 Nov | Amazon India Appoints Rashi Goel as Director of Marketing & MORE
In global news, Unruly has appointed Grant Bingham as Vice President of International Media Business Development.