Madhuwanti Saha

Articles by Madhuwanti Saha

News:

Melt In A Minute | BBC News Rolls Out Content Hub Ahead Of Tokyo Olympics 2020 & More

From BBC News adding a digital hub ahead of Tokyo Olympics 2020 to Ranveer Singh becoming the new face of Manyavar, a look at today's headlines

Advertising:

Creative Picks | EP 127 | On, Thinx & BMW

This week, Madhuwanti reviews ad campaigns by On, Thinx and BMW

Marketing:

Creative Picks | Ep 126 | Mattel, Mastercard & Maruti Suzuki

Madhuwanti Saha reviews marketing activations by Mattel, Mastercard and Maruti Suzuki

News:

Melt In A Minute | WFA To Standardize Cross-media Measurement, TikTok Bans Political Ads & More

From World Federation of Advertisers taking steps to standardize cross-media measurement to DB Digital getting a new CEO, a look at today’s headlines

News:

Melt In A Minute | Parle’s Rola Cola Returns, Instagram Rolls Out An Anti-Bullying Feature & More

From Parle Products bringing back its cola candy to Fila signing in K-Pop band BTS as their global brand ambassador, a look at today's top headlines

News:

Melt In A Minute | IPG Mediabrands’ Reprise Promotes Dimitri Maex to Global CEO, Firework Appoints Sunil Nair As India CEO & MD & More

From IPG Mediabrands promoting Dimitri Maex to global CEO of Reprise to R Gowthaman’s blockchain venture releasing its first products, a look at today’s headlines

Advertising:

Creative Picks | EP 123 | Ikea Canada, Sandy Hook Promise & Vodafone Idea

Madhuwanti reviews advertisements by Ikea Canada, Sandy Hook Promise & Vodafone Idea

News:

Melt In A Minute | Microsoft Advertising Appoints Nick Seckold As Regional VP Asia Pacific & More

From Microsoft Advertising roping in Dentsu’s Nick Seckold for its Asia Pacific region to YouTube putting a system in place for its comment section, a look at today’s headlines

News:

Melt In A Minute | British Travel Operator Thomas Cook Collapses, Havas Group restructures Asia-Pacific Organisation & More

From British travel operator Thomas Cook filing bankruptcy to YouTube walking back changes to its verification policy after outrage, a look at today’s headlines