Madhuwanti Saha

Articles by Madhuwanti Saha

News:

Melt In A Minute | Top Honours At IAA Leadership Awards 2019, ZEE5 and ALTBalaji Partners & More

From the top honours at the IAA Leadership Awards 2019 to Flipkart making an offline foray, a look at the top stories of the day

News:

Melt In A Minute | Amazon Online Ad Revenue Up By 37% in Q2, Facebook Signs Agreement with FTC & More

From Amazon recording a 37% jump in its ad revenue in the second quarter to WhatsApp rolling out payment service in India later this year, here are the top stories of the day

News:

Melt In A Minute | ZEE Entertainment Q1FY20 Profit Up By 63%, Mahindra & Mahindra Calls For Media Review & More

From Zee Entertainment Enterprises Q1 profit reporting a 63 per cent growth to Budweiser announcing global partnerships with Premier League and La Liga, a look at today’s top headlines

Advertising:

Creative Picks | EP 107 | Disney India, eBay & Kaun Banega Crorepati

Madhuwanti reviews ads of Disney India, eBay and Kaun Banega Crorepati

News:

Melt In A Minute | DAN To Drop Aegis From 2020, Netflix To Offer Cheaper Plan In India & More

From DAN planning to drop Aegis from its brand name to the hike in the endorsement fees of Indian sprinter Hima Das after her fifth gold win of the month, a look at today’s top headlines

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Melt In A Minute | Nielsen India Cuts FMCG Growth Forecast for 2019, ByteDance Appoints Rohan Tyagi as Marketing Head & More

From Nielsen India lowering its growth forecast for the FMCG sector to 9-10 per cent to Netflix losing US subscribers for the first time, a look at today's top headlines

News:

Melt In A Minute | HUL To Launch A New Liquid Detergent Brand, Twitter Redesigns Its Desktop & More

From HUL launching a new liquid detergent brand after three decades to Twitter's redesigned desktop look, here are the top news of the day

Marketing:

Creative Picks EP 106 | Burger King Sweden, Pepsi & Zomato

The three marketing campaigns that piqued Madhuwanti Saha's interest

News:

Melt In A Minute| WPP to sell 60% of Kantar to Bain Capital, Brands to advertise on Whatsapp & More

From Bain looking to buy majority stake in WPP’S market research business Kantar to Whatsapp allowing backdoor advertisement through branded stickers, today's highlights

News:

Melt In A Minute | Twitter Bans Hateful Language Targetting Religious Groups & More

From Twitter addressing hateful language in its new policy to the resignation of Ashok Venkatramani, MD, Zee Media, here are the top stories of the day: