Madhuwanti Saha

Articles by Madhuwanti Saha

News:

Melt In A Minute | Budget 2019: Govt slaps 10% Custom Duty On Newsprint & More

From the Finance Minister proposing a new channel on start-up, government's advertising spends for 2018-19 to the ugly break up of Nivea and FCB, today's top stories

Marketing:

Creative Picks EP 104 | Ikea, Diet Coke & Mercedes Benz

The three marketing campaigns that caught Madhuwanti Saha's attention

News:

Melt In A Minute | Facebook India Launches VC Brand Incubator Program, OLX India Appoints Sapna Arora As Its CMO & More:

From Facebook India partnering with VC funds to push India’s SMB ecosystem to Dainik Bhaskar Group roping in Bollywood actor Salman Khan to boost its circulation, here are today’s top headlines

News:

Melt In A Minute | HUL Forms Council For Digital Transformation, R Gowthamam quits WPP & More

From HUL setting up a council for digital transformation to Paytm Mall slashing its monthly cash burn to Rs 40 crore, here’s what you need to know in the world of advertising & marketing today

Marketing:

Creative Picks | EP 102 | Burger King, Pepsi & Men In Black International

Madhuwanti Saha reviews three marketing campaigns that caught her attention this week

News:

Melt In A Minute| Instagram Brings More Ads, Future Group and Fonterra launch Dreamery & More

From Instagram rolling out more ads to Future Group and Fonterra launching a dairy brand, a look at the day's top headlines

News:

Melt In A Minute| Hyundai’s Cannes-Lions-Award-Wining Campaign In Copyright Scandal, & More:

From Hyundai’s campaign landing in a copyright controversy to Warner Bro naming Ann Saranoff as its first woman CEO, a look at the top headlines

News:

Melt In A Minute | Indian Agencies Won 4 Bronze At Cannes Lions & More

From Indian agencies bagging four bronze across three categories to the Grand Prix winners of Day 4, here are today's highlights

Advertising:

Creative Picks | EP 99 | Ariel, Gillette & Budweiser

The ads by Ariel, Gillette and Budweiser that caught our attention this week

News:

Melt In A Minute | Grey India Won Silver at Cannes Lions, Indian Agencies Bag 12 shortlists & More

From Grey India winning India’s first silver metal this year to Indian agencies securing 12 shortlists on Day 3 at Cannes Lions, here are the top stories of the day