Madhuwanti Saha

Articles by Madhuwanti Saha

Advertising:

Creative Picks | EP 97 | Almosafer, Cadbury, & Dollar Shave Club

The ads by Almosafer, Cadbury and Dollar Shave Club that caught our attention this week

News:

Melt In A Minute | Cannes Lions 2019 Shortlists from India & More

With Wunderman Thompson’s ‘Blink and they're gone’ securing 11 shortlists across categories to Diageo CMO Syl Saller's wise words, here are the top stories from the global festival of creativity

News:

Melt In A Minute | Ad Spend In India To Grow By 11.4% In ’19: Dentsu & More

From Sir Martin Sorrell's S4 Capital hiring ex-WPP execs to Twitter launching its first marketing campaign for India, here are today's top news

Marketing:

Melt | Samuel Scott | Columnist, The Drum

"Privacy needs to be brands' number one concern"

News:

Melt In A Minute | Jaibeer Ahmad of Wunderman Thompson Quits & More

From Mondelez launching a healthier varient of Cadbury Dairy Milk, Amitabh Bachchan's Twitter account being hacked to Nissan appointing Sinan Ozkok as President of India operations, here are the top news of the day.

Marketing:

Melt | Fernando Machado | Global CMO, Burger King

"Be obsessed, understand your brand, develop criteria."

News:

Melt In A Minute | Oppo To Go Heavy On Marketing & More

From Oppo planning to go heavy on marketing to Snapchat partnering with Pepsi for latter's campaign, the top stories of the day!

News:

Melt In A Minute | Ex-Havas CEO Nirmalya Sen Launches The Rethink Company & More

From former Havas CEO Nirmalya Sen launching his new venture to Instagram letting brands turn influencer posts into ads, here are the top stories of the day!

News:

Melt In A Minute | Top Winners of Kyoorius Creative Awards, TV Channels To Buy Landing Pages & MORE

From the Kyoorius Creative Awards' top winners to music platform Boiler Room launching its own ad agency, here are today's top stories

Advertising:

Creative Picks | EP 95 | Lacoste, BMW & Apple

Madhuwanti Saha reviews ads of Lacoste, BMW and Apple