Arrests, allegations, corruption, manipulation. For the last month, these words have haunted and threatened the credibility of the Broadcast Audience Research Council, which finds itself at the center of another ‘TRP scam’ in India.
Anant Rangaswami interviewed Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital), and asked him to react to the unfolding story. Here’s what Sir Martin had to say about what’s happened so far…