Media:

Clyde DeSouza on “The Psychological Impact Of VR On Audiences” at #ZeeMelt 2017

Animesh Das, September 14, 2017

As Virtual Reality becomes the next big content trend, filmmaker, speaker and consultant Clyde DeSouza helps examine the psychological impact the technology has on the audience, and why everyone must treat VR differently.

There’s been a lot of talk about Virtual Reality in the advertising and marketing communications space, but very few really understand the complications, impact and limitations of using VR properly. VR Filmmarker Clyde DeSouza explains.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.