While IKEA Dubai let its shoppers buy with time by asking them to show their Google Timeline, Ford Brazil helped the surfers (who are Ford EcoSport owners) come closer to the sea with the help of EcoSport Surf Tags. Fans of McDonald’s famous burger Quarter Pounder were treated a line of limited-edition merchandise that includes a six-pack of scented candles smelling of the burger, sticker and pin calendar, among others.

Marketing Activations Of The Week:

1 IKEA Dubai
‘Buy With Your Time’

2. Ford Brazil
‘Ford EcoSport Surf Tag’
Agency: GTB Brazil

3. McDonald’s
‘Quarter Pounder Merchandise’