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Creative Picks | 1 Feb 2021 | Parle, United Colors of Benetton

Ritwika Gupta, February 1, 2021

This week, Ritwika Gupta reviews two campaigns by Parle and a spot by United Colors of Benetton.

From Parle G’s new ad that defines the true meaning of ‘genius’ – ie. someone who’s able to make a difference to United Colors of Benetton’s Republic day campaign that demonstrates a powerful message about staying united, here are the ads that Ritwika Gupta enjoyed this week:

Creative Picks of the week:

1. Parle G
Campaign: #GManeGenius
Agency: Thoughtblurb

2. Parle
Campaign: Swadeshi / Made in India, Made by India
Agency: Rediffusion agency

3. United Colors of Benetton
Campaign: ‘United By Cause’
Agency: Taproot Dentsu

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