From Hyundai tapping into the Marvel Cinematic Universe to Burger King’s gang of natural ingredients beating up the artificial ones and Goibibio reinstilling hope and optimism, here are the ads that Ritwika Gupta liked this week:
Ads of the week:
Brand: Hyundai
Hyundai released a series of ads starring Marvel Studios heroes from Disney+ series including “Loki,” “The Falcon and The Winter Soldier” and “WandaVision” as part of its “Question Everything” campaign promoting the 2022 Tucson. The campaign basically showcases how Hyundai questioned every detail and assumption when developing the 2022 Tucson but it does so by integrating closely with Marvel’s existing timeline and tone. For instance, it shows Loki escaping with the Tesseract in “Avengers: Endgame” and hopping into the all-new 2022 Hyundai Tucson SUV. Hyundai cleverly taps into the Marvel Cinematic Universe (MCU) and its raging popularity for this campaign. The automaker utilized MCU characters and storylines brilliantly with custom creative for the all-new Tucson. Marvel films always leave post-credit teasers, easter eggs and this campaign brings that concept to the advertising space by depicting events that could have happened in different MCU timelines. The ad is creative, entertaining and will resonate with Marvel fans.
Campaign: Question Everything
Agency: Marvel Studios & Innocean USA
Brand: Burger King Mexico
How do you tell people that you have no artificial ingredients in your burgers? It’s a pretty basic and ordinary proposition but trust Burger King to come up with an unusual way to convey this. The campaign, entitled “The Naturals vs. The Artificials,” visualizes a surreal take on the brand’s preservative-free Whoppers. In the spot, a gang of anthropomorphic natural ingredients (veggies, a burger bun, and a flaming burger patty) literally beat up a frightened crew of artificial additives: Sodium Benzoate, Monosodium Glutamate, Polysorbate 80, EDT Acid, and Calcium Propionate. The artificial ingredients get beaten up, all in classic slow-motion – it’s hilarious to watch. The ad, accompanied by a fun ballad – is cinematic, stylish and reminiscent of those 80s-90s gangster movies. Overall, the ‘characters’ totally set fire on screen. This one’s brilliant.
Campaign: The Naturals vs. The Artificials
Agency: We Believers
Brand: Goibibo
Goibibo has rolled out a campaign #WeWillTakeOffAgain, to re-instill hope and a sense of optimism for the youth, who have been the life of new-age media in the fight against the pandemic. Championing resilience and perseverance, young Indians emerged as one of the many true warriors in the country’s collective fight against the deadly second wave of coronavirus. In this campaign, Anupam Kher addresses Gen Z applauding the efforts and telling them that we will get through this and we should keep going because #WeWillTakeOffAgain. Whether or not it’s a good time to discuss travel is another debate but the ad is inspiring and rekindles the fighting spirit. The film is shot in a fairly simple manner with just Anupam Kher speaking to the camera. And of course, a seasoned actor like Kher delivers the lines with utter conviction and it touches your heart. The campaign is a direct message from the elder generation applauding and encouraging the fervor of the young and motivating them to keep moving ahead while challenging the odds.
Campaign: #WeWillTakeOffAgain
Agency: WATConsult
