Marketing:

Creative Picks | Ep 122 | Heinz Canada, Seoul Metropolitan Government & Arch & Hook

Madhuwanti Saha, September 21, 2019

Madhuwanti reviews marketing activations by Heinz Canada, Seoul Metropolitan Government and Arch & Hook

While Heinz Canada’s limited-edition glass bottle solves an archaic problem, Cheil Worldwide along with Cultural Heritage Administration, Seoul Metropolitan Government, and Woomi Construction digitally restores a century-old dilapidated fortress in Seoul, Korea and finally Arch & Hook exposes hanger pollution, a large yet unknown problem in fashion retail distribution.
A look at the marketing activations that made it to this episode of Creative Picks:

Marketing Activations:

1. Heinz Canada ‘Heinz Pour Perfect Bottle’ Agency: Rethink Canada

2.The Great Gate of Korea’s Joseon Dynasty digitally restored through AR and VR
Agency: Cheil Worldwide

3. Arch & Hook
‘Fashion’s Dirty Little Secret’
Agency: Ridley Scott Creative Group