While Heinz Canada’s limited-edition glass bottle solves an archaic problem, Cheil Worldwide along with Cultural Heritage Administration, Seoul Metropolitan Government, and Woomi Construction digitally restores a century-old dilapidated fortress in Seoul, Korea and finally Arch & Hook exposes hanger pollution, a large yet unknown problem in fashion retail distribution.
A look at the marketing activations that made it to this episode of Creative Picks:
Marketing Activations:
1. Heinz Canada ‘Heinz Pour Perfect Bottle’ Agency: Rethink Canada
2.The Great Gate of Korea’s Joseon Dynasty digitally restored through AR and VR
Agency: Cheil Worldwide
3. Arch & Hook
‘Fashion’s Dirty Little Secret’
Agency: Ridley Scott Creative Group