This week, we are taking a closer look at the ‘PhireyEshoKolkata’ initiative by The Times of India, Swiggy’s unique way of exploring the newly launched Instagram music feature and Lay’s first ever packaging redesign since 2007. Watch the full episode below:

Marketing Campaigns of the week:

1. The Times Of India
‘Phirey Esho Kolkata’
Agency: Wunderman Thompson (Delhi)

2. Swiggy
‘Hello IG Music’

3. Lay’s 
‘New Tasty Look, Same Tasty Flavours’