While Pepsi introduces a twist to gifting in cash, Spotify for Artists adds a visual touch to the tracks by famous artists, and Singapore Tourism Board and Barbie supports local talent in a unique partnership. Here are the marketing activations that are worth the talk this week.

Marketing Activations Of The Week

1. Pepsi
‘Gift It Forward with Pepsi’

2. Spotify
‘Your Art Has The Power To Move’
Agency: FIG and The Mill

3. Singapore Tourism Board
‘You can be Anything – Visit Singapore x Barbie’