This week, we are taking a looking at 3 Christmas ads – Dogs Trust’s heartbreaking advert which urges shoppers to think twice before buying a pet for Christmas, Sainsbury’s ad which tells the story of how Santa started out as a chimney sweep and GAP’s emotional spot which tells the story a young boy and his mother over the years through the lens of a single Gap hoodie. Watch the full episode here:

Ads we loved this week:

1. Dogs Trust
‘A dog is for life, not just for Christmas’
Agency: And Rising

2. Sainsbury’s
‘Nicholas The Sweep’
Agency: Wieden & Kennedy London

3. GAP
‘The Hoodie’
Agency: Johannes Leonardo