This week, we’re taking a look at Apple’s Christmas ad which delivers a strong product message, New York Lottery’s holiday ad that makes you want to believe in magic and miracles and Microsoft’s funny ad in which it shows off its translation technology.

Ads of the week:

APPLE
‘The Surprise’
Agency: TBWA\Media Arts Lab

New York Lottery
‘Special Delivery’
Agency: McCann New York

Microsoft
“Holiday Magic: Lucy & The Reindeer”
Agency: McCann