From Bajaj Allianz Life’s second edition of the plank initiative titled “Plank For India” to cookie brand Oreo unveiling its first-ever fashion collection and Dhara’s attempt at telling extraordinary stories of an ordinary women through #WomenOfChange , here are the marketing activations that caught our attention this week:

Marketing Campaigns of the week:

1. Bajaj Allianz Life
   #PlankForIndia
   
2. Oreo
   ‘Oreo Twist Your Style’
   Creative Agency: Elvis
   
3. Dhara
   #WomenOfChange
   Agency: Mixed Route Juice