From Heineken promoting ‘drink and drive’ in their latest gimmick, to Jack Daniel’s new documentary that tells the story of the whiskey brand, here are the marketing activations that made an impact this week:

Marketing Activations Of The Week:

1.Heineken 0.0
“The Driver’s Fridge”
Agency: Publicis Singapore 

2. Jack Daniel’s
“Chasing Whiskey: The Untold Story of Jack Daniel’s” 

3. Unacademy
#ShortestDistance