From Ola’s #RoadToGold campaign, Ikea’s inspiration experience events to IHOP’s name change to IHOB, here are the marketing stunts that made an impact this week. Ritwika Gupta takes a look:

Marketing Activations

Brand: Ola
Campaign: Ola – #RoadToGold

Brand: Ikea
Campaign: Ikea – Inspiration Experience

Brand: IHOP
Campaign: IHOP – Name Change to ‘IHOB’