Research:

Creative Picks | Episode 30

Ushnota Paul, July 31, 2018

From Boston Pizza, 7up to Mini Connected, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!

Canadian-based restaurant chain Boston Pizza launched a limited edition pizza box that can turn the box into a table, 7Up came up with a new digital Bartender mobile website where you can find recipes for several cocktails using 7Up and Mini Connected installed doors, ladders and stairs to special billboards to help pedestrians shorten their distance – these are the 3 marketing campaigns that impressed us this week. Watch the full episode now.

 

Marketing Activations:

Boston Pizza: BPinBed
Agency: John St

7up: Do More With 7up
Agency: The Richards Group

Mini Connected: Explore Corners
Agency: Serviceplan Munich