On this episode, Ritwika Gupta takes a look at OMO’s ‘The World’s First Dirt Activated Book’ marketing activation, McDowell’s No. 1 ‘Yaari – Friendship Day’campaign and Reebok’s ‘Be More Human’ initiative. Watch the full episode here:

Marketing Activations:

Brand: OMO
Activation: OMO ‘The World’s First Dirt Activated Book’
Agency: Ogilvy South Africa

Brand: McDowell’s No.1
Activation: McDowell’s No. 1 ‘Yaari – Friendship Day’
Agency: DDB Mudra Group

Brand: Reebok
Activation: Reebok – Be More Human
Agency: Venables Bell & Partners