Advertising:Videos

Dave Trott says “Simple Is Smart” at #ZeeMelt 2017

Animesh Das, September 12, 2017

Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.

Author and creative director Dave Trott hypothesizes that complexity is stupid, but simple is smart. It’s a must hear talk for anyone in the business of creativity, especially advertising.

ZEE MELT, India’s biggest festival for disruptive marketing and communications is back with content that will transform the way you perceive marketing, brands, and consumers today. #ZEEMELT brings together some of the biggest names in marketing, media and digital innovation and creativity, over three days in India. To know more follow #zeemelt or visit zeemelt.com.