Fevicol, capturing 60 years in 90 seconds
To mark Fevicol’s 60 years in the market, Ogilvy rolled out an ad capturing India through that time frame. The 90-second film opens with a black and white frame of three boats carrying a newly-wed to the village. In the second shot, we are introduced to its star, a two-seater sofa which the bride has … Continue reading Fevicol, capturing 60 years in 90 seconds
