Season’s greetings! On the episode today, MELT is in conversation with Shashi Sinha, the CEO of IPG Mediabrands in India.

Now, it’s been quite a year for the media maverick. Earlier this month, Shashi was honoured with the Lifetime Achievement Award by the the Triple As of I. This was in acknowledgment of his visionary leadership and commitment to industry causes. In his illustrious career, Shashi has worn several hats, serving industry bodies like the MRUC, ASCI and AAAI. Currently, he also serves as the Chairman of the Broadcast Audience Research Council or BARC in India.

So, what exactly is the secret to his success? What does the new year hold for India’s media landscape? And what can the industry expect from BARC in the future? Let’s find out as we get ready to melt with Shashi Sinha.