Is there a difference between building a brand VS building a business?
Do ‘new economy’ brand differ from ‘old economy’ brands?
Jacob Benbunan (CEO, Saffron Brand Consultants) answers in a conversation with Anant Rangaswami (Editor, Melt).
Get Ready To Melt!
Marketing:
Melt | Episode 38 | Saffron’s Jacob Benbunan
July 8, 2019
Saffron's guide to Disruptive Branding.