Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.
Top Headlines Today:
Amazon India Partners With Future Retail
Amazon India has partnered with Future Retail, as noted by techcrunch. This is to expand the reach of Future Retail’s stores through Amazon India marketplace. As part of the agreement, Amazon India will become the authorized online sales channel for Future Retail stores including Big Bazaar and Foodhall.
Starcom India Bags upGrad’s Media Account
Starcom India, part of Publicis Media India, has bagged upGrad’s Rs 100 crore media account. As mentioned by exchange4media, starcom will be driving the media strategy and buying of upGrad.
Geometry appoints Jesse Lin as APAC CEO
WPP’s Geometry has appointed Jesse Lin as APAC CEO. According to Campaign Asia, he has replaced Diana Cawley, who was Geometry’s APAC CEO since 2016. Prior to this, Lin was APAC CEO at Edelman.
Madison Media Digital Bags Dr Fixit Mandate
Madison Media Digital has bagged the digital media and performance mandate of Dr Fixit post a multi-agency pitch. As per Campaign India, the agency has been working on the media mandate of Pidilite brands since 2011.
Walmart Media Group Launches ‘Advertising Partners’
Walmart Media Group has launched ‘Advertising Partners’, a new unit consisting of third-party vendors which will allow advertisers to tap into the retailer’s consumer data. As per adage, this is an attempt to offer advertisers better targeting and measurement tools.
