News:

Melt In A Minute | Amazon To Double Its Investment On Prime Video In India & More

Madhuwanti Saha, January 17, 2020

Meanwhile, Tata Communications ends its partnership with Formula 1 as its connectivity partner

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Today’s Top News:
1. Amazon to double its investment on Prime Video in India
Amazon will double down the investment for its streaming service Prime Video in India, as mentioned by its global CEO Jeff Bezos on his recent visit to the country, as reported by Business Standard. According to Bezos the number of hours spent on Prime Video in India in the last two years has grown by six times.

2. Tata Communications parts ways with Formula One after eight years
Tata Communications ends its eight-year partnership with Formula 1 as its connectivity partner, according to an Economic Times Report. It was the sole Indian brand to be present on the Formula One grid after Vijay Mallya’s exit from Force India in 2017.

3. Dr Oetkar eyes Rs 500 cr biz in India
Dr. Oetker, the company behind Funfoods, is looking at 500crore rupees revenue from its Indian business in the next two years. Currently, it’s expected to break even this year with a top line of 345 crore rupees.

4. Metro Rail passes tender for advertising rights of its metro rails
Kolkata Metro Rail has announced tender for advertising rights of its four metro rails. The last day to submit the bid is January 30, 2020.

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