Here is your daily round-up of news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.
Today’s Top Headlines:
1. Anita Nayyar Resigns As CEO Of Havas Media
Anita Nayyar has resigned as CEO of Havas Media after being with the network for 13 years. Mohit Joshi, Group MD will take over from May 2020.
2. Google’s Chrome Browser To Ban Intrusive Ads
This August, Google’s Chrome browser will start banning long, non-skippable, pre-roll ads that block a big chunk of your video or interrupt your video in the middle, if the video you’re watching is under eight minutes long. The guidelines are based on data from the Coalition of Better Ads. As per Engadget, website owners have 4 months to stop running intrusive ads, or they will risk losing advertising completely.
3. Royal Enfield Appoints PHD India As Media Partner
Royal Enfield has named PHD India as its media partner following a multi-agency pitch that involved incumbent agency, Mediacom. PHD India will take on paid media duties in India as well as globally for their motorcycles, apparel and genuine motorcycle accessories businesses.
4. JSW Steel Ropes In Rishabh Pant As Brand Ambassador
JSW Steel has roped in Rishabh Pant as brand ambassador. The cricketer will be endorsing the brand for a period of three years.