Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds:
Today’s Top News:
1. Apple To Invest $1 Billion In India
Apple is set to invest 1 billion dollars in India in partnership with Foxconn, according to a report in The Economic Times. It will also export ‘Made in India’ iPhones globally.
2. Facebook To Stop Advertisers From Changing Headlines
Facebook is working to stop advertisers from changing headlines in links to news stories after concerns raised by a British political party’s altering of one such link.
3. Instagram & Facebook Music Finally In India
Instagram and Facebook users in India can add songs to their stories, lip sync live and pin music to their profiles. Earlier this year, Facebook India had announced licensing deals with top music labels in the country for the use of their music on social media. The current song library features a plethora of Indian and international numbers.
4. Carat Wins Vodafone’s Global Media Account
Carat has bagged Vodafone’s global media account estimated to be 400 million pounds annually. As noted by Campaign Live, Wavemaker held the account since 2014 and will continue to handle markets like India and Netherlands. Meanwhile, Carat will control about 15 markets, including the UK and Germany.
