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Melt In A Minute |Delhi Government Shuts Door On IPL Matches, Siddharth Banerjee Joins Games24x7 & MORE

Ritwika Gupta, March 13, 2020

Meanwhile, YouTube will now allow ads to run on videos that discuss the new coronavirus, reversing its previous policy.

Here’s your daily round-up of news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Top Headlines Of The Day:

1. Delhi Government Shuts Door On IPL Matches
The Delhi government has announced today that no IPL matches will be held in Delhi to curb the spread of coronavirus. As mentioned by Business Standard, the national capital will suspend all seminars, conferences and sporting events like IPL until further notice.

2. Siddharth Banerjee Joins Games24x7
Siddharth Banerjee has joined Tiger Global backed gaming company – Games24x7. As per exchange4media, he will take on the role of Chief Revenue & Marketing Officer. Banerjee joins from Facebook India where he was Director, Global Sales Organisation.

3. YouTube To Allow Ads On Videos About Corona Virus
YouTube will now allow ads to run on videos that discuss the new coronavirus, reversing its previous policy. According to The Drum, YouTube had previously banned monetization on videos that mentioned coronavirus due to its “sensitive events” policy.

4. Isobar India Ropes In Rohit Mukherjee as Creative Director, South
Isobar India has roped in Rohit Mukherjee as Creative Director, South, as reported by The Economic Times. Prior to this, Mukherjee was associate creative director with Bates India.

5. JBL Announces Sara Ali Khan As Brand Ambassador
JBL has announced Sara Ali Khan as its newest brand ambassador. As noted by exchange4media, Khan joins the brand’s line up of endorsers like Ranveer Singh, Priyanka Chopra, A R Rahman and PV Sindhu in India.