News:

Melt In A Minute | Facebook Must Accept Some Form Of State Regulation & More

Madhuwanti Saha, February 17, 2020

Meanwhile, Hershey’s India awarded its creative duties to Lowe Lintas post a multi-agency pitch

Here is your daily round-up of news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Today’s Top Headlines:

  1. Facebook must accept some form of state regulation: Mark Zuckerberg
    Facebook must accept some form of state regulation, its co-founder Mark Zuckerberg said at the Munich Security Conference, as reported by the Guardian. He acknowledged its status as a content provider somewhere between a newspaper and a telephone company.  He also claimed an era of clean democratic elections, free of interference by foreign governments, is closer due to Facebook’s huge investment on monitoring content and security.
  2. Hershey’s India awards its creative duties to Lowe Lintas
    Hershey’s India has awarded its creative duties to Lowe Lintas post a multi-agency pitch, as reported by Campaign India. The agency’s Mumbai office has won the mandate which includes a multimedia campaign to launch Hershey’s Kisses in India. 
  3. L&K Saatchi & Saatchi wins the creative mandate of Bombay Shaving Company
    L&K Saatchi & Saatchi, the creative agency under the Publicis Groupe, has won the creative mandate of Bombay Shaving Company. The agency will now be responsible for handling both offline and online creative communications.
  4. Kurkure ropes in Akshay Kumar as its latest brand ambassador
    Kurkure, has roped in Akshay Kumar, as its new brand ambassador after Taapsee Pannu. He will be seen donning a number of fun avatars in its latest upcoming campaign.