Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds.
Today’s Top Headlines:
1. Facebook To Beef Up Brand Safety Measures
Facebook is beefing up its brand safety initiatives. According to Mark Zuckerberg’s speech at Georgetown University yesterday, measures have been taken to ensure that inappropriate, violent, and sexual content would remain off Facebook. He also shared Facebook’s new strategy of banning content creators of ill repute.
2. ZEEL’s Ad Revenue Grew By 1.2%
Zee Entertainment Enterprises Limited has reported a consolidated revenue of Rs 2,122 crore for the second quarter of the financial year, recording a growth of 7.4% year on year basis. The company’s ad revenue grew by 1.2% to Rs 1224.7 crore. The domestic ad revenues grew by 1.4% to Rs 1169 crore.
3. Nikhil Gandhi Named Head Of TikTok India
Nikhil Gandhi has been named Head of TikTok India. Based out of Mumbai, Gandhi will lead the development of TikTok’s products and operations in India.
4. Snapchat Rolls Out New Ad Formats
Snapchat is rolling out a new ad format that will let brands automatically create ads in real-time based on their own product catalogue. The feature works by pulling in data from extensive product catalogues which are then synced with Snap’s ad system and shown to users based on their interests.
