Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds:

Today’s Top Stories

1. Google Tweaks Algorithm To Elevate Original Reporting

Google has changed its algorithm to elevate original reporting in its search results. It wants to feature original reports more prominently and ensure they stay visible longer. Publishers and news aggregators who rely on search results for ad revenue need to watch out!  

2. Gatorade Signs Hima Das As Brand Ambassador

Coming to endorsements, Gatorade has signed on athlete Hima Das as its brand ambassador. She joins P.V. Sindhu and Neeraj Chopra to promote the brand in India.  

3. Zomato Suspends Infinity Dining Programme

Zomato has suspended the Infinity Dining programme amidst the battle with restaurants over deep discounting. The programme was launched two months ago and allowed Zomato Gold subscribers to order unlimited meals for a set price. Restaurants said this squeezed their profit margins.

4. Preetha Athrey Joins Twitter As Head of Marketing, India

Preetha Athrey has joined Twitter as head of marketing, India. Prior to this, she was with India Today, heading marketing.

5. Ola expands Ola Bike to 150 cities across India

Ola has announced the expansion of its Ola Bike offering to 150 cities across the country. It plans to scale up its presence and introduce the category in new towns and cities over the next year.