Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds:
Today’s Top Stories:
1. Havas Group acquired digital agency Langoor
Havas Group has acquired independent digital agency Langoor which will be rebranded as Langoor Havas. It will be led by its co-founder Venugopal Ganganna who takes on the newly-created position of Chief Digital Officer, Havas Group India.
2. Fashion company Provogue set to be liquidated
Fashion brand Provogue (India) has been asked to dissolve by National Company Law Tribunal after the lenders did not agree on the offers on the table for the company. Reported by The Economic Times, this liquidation is the result of more than a year of insolvency proceedings after the case was filed last year.
3. Motorola partnered with Flipkart to enter into India’s smart TV segment
Moving on, Motorola has partnered with Flipkart to launch smart TVs in the Indian market. The brand will take on players like Samsung, Xiaomi, Micromax and Intex who sell both smartphones and smart TVs in India.
4.Rajat Sharma elected NBA President
Rajat Sharma, chairman and editor-in-chief, India TV has been elected as the president of News Broadcasters Association at its board meeting.
5. ZEE5 launches advertising tool Ad Vault
Finally ZEE5 has launched an advertising tool Ad Vault which will help brands expand their reach and create awareness about their messaging. It will be available across various pricing models such as cost per click, cost per lead and cost per installs.