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Melt In A Minute | ICC Extends Global Partnership With Oppo Till September 2023 & More

Madhuwanti Saha, December 5, 2019

From ICC renewing its partnership with Oppo to Coca Cola starting off the partial divestment of its bottling operation, a look at the top headlines

Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.

Today’s Headlines:

1. ICC extends global partnership with Oppo till September 2023
The International Cricket Council has extended its partnership with smartphone makers Oppo for another four years till September 2023. The brand will continue to remain the official mobile handset and headset partner of ICC and all its associated events including the Under-19 World Cup 2020 in South Africa and both men’s and women’s T20 World Cups in Australia next year.
2. Instagram now requires users to provide their age
Instagram stated that it will require birthdates from all new users to expand the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users, according to Reuters. Until now, except for limited circumstances, it has required its users to say they are at least 13 years old.
3. Madison Media promotes Vinay Hegde as Chief Buying Officer
Madison Media promoted Vinay Hegde as Chief Buying Officer. He will report to Amol Dighe, CEO, Madison Media Ultra and Head of Investments.
4. Coca-Cola starts sell-off of bottling operations

Coca Cola has started the partial divestment of its bottling operations as reported by Economic Times. It has sold off 10% of the same in four markets in North India.
5. Anamika Sirohi of Hindware moves on

Anamika Sirohi, VP and Head of Marketing, Hindware, has reportedly moved on. She had joined the company in February 2018.