Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds

Today’s Headlines:

1.Netflix garners 14.5 mn subscribers in APAC
Netflix garnered nearly 14.5 million subscribers in the Asia Pacific region as of September 30, 2019, a jump from 9.46 million subscribers in the same period last year. As it turns out the APAC region is Netflix’s fastest-growing market. This is the first time the global streaming service disclosed detailed information about its international business in a financial filing.
2. Coca Cola awards Lowe Lintas creative mandate for its new offering
Coca-Cola has rewarded the creative mandate for its new offering in India, Rani Float, to Lowe Lintas, according to an exchange4media report. The product which comes under the category of global fruit snacking was introduced in India earlier this year. Also this is Lowe Lintas’ second big win after Thumbs Up.
3. Facebook unveils ‘Brand Building Playbook’
Facebook unveiled the ‘Brand Building Playbook’ at its inaugural ‘Building Brands Summit’ held in Gurugram. This playbook enables marketers to build strong brands in multi-screen world.
4. Publicis India wins BIBA’s creative mandate
BIBA has appointed Publicis India as its creative agency after a multi-agency pitch. The account will be serviced out of New Delhi.