Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot & fresh in just 60 seconds.

Today’s Top Stories:

1. Netflix To Increase Marketing Spend
With Apple TV and Disney+ launching next month, Netflix is gearing up with an increase in its marketing spend in the final quarter of the financial year. As per The Drum, Netflix spent a total of $554 million on marketing in the quarter ending 30 September 2019. This year also appears to be the first the company will prioritize international marketing over its domestic campaigns.

2. Netflix Plans To Bring Mobile Plan To Other Markets
Netflix recently said that they are pleased with the mobile-only plan in India. According to media reports, the streaming giant is now planning to expand the mobile plan to other markets as well. That’ll be interesting!

3. Eros Now Appoints Ali Hussein As CEO
Ali Hussein is the new CEO at Eros Now. Prior to this, he was serving as the company’s COO since Jan 2018.

4. Tourism Australia To Spend Over $9M To Woo Indians
As the host nation of the ICC T20 World Cup in 2020, Australia is all set to invest over $9 million on its India-centric World Cup campaign. This is to woo Indian tourists ahead of the T20 world cups.

5. Hemant Arora Joins Discovery Communications India
Discovery Communications India has appointed Hemant Arora as the Head of New Revenue Streams. Arora joins from Times Network.