Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.
Top Stories Of The Day:
1. Ogilvy Appoints Shouvik Roy As Head Of Ogilvy Delhi
Ogilvy has appointed Shouvik Roy as the new head of Ogilvy Delhi. He will be responsible for a number of clients including KFC, BMW, Coca-Cola and many more.
2. Wikipedia Launches ‘WT:Social’
Wikipedia co-founder, Jimmy Wales is launching a social-media website named “WT: Social” which will compete with the likes of Facebook and Twitter. As per media reports, instead of going for an ad-funded model, Wales aims to finance it through donations, just like Wikipedia.
3. Kantar & VTION Roll Out ‘OTT Audience Measurement’ Solution
Kantar has partnered with tech firm, VTION to roll out India’s first, real-time ‘OTT Audience Measurement’ solution. This aims to provide an understanding of audience behaviour and assessment of ROI for media investments across OTT platforms.
4. BBC Studios Appoints Two General Managers For APAC Operations
BBC Studios Asia Pacific has announced the appointment of Fiona Lang and Ryan Shiotani to lead the teams in Australia&New Zealand, and South&South East Asia respectively. Both will report directly to Jon Penn, as part of the newly formed Asia-Pacific regional business announced in September 2019.
