Here is your daily round-up of the news that matters in the marketing, media and advertising world, brewed hot and fresh in just 60 seconds.
Top Headlines Today :
Twitter Launches ‘Promoted Trend Spotlight’
Twitter has launched a new ad product, ‘Promoted Trend Spotlight’, which will allow brands to utilise Twitter’s video format while acquiring prime visibility on the Explore tab. It will be available in 14 markets including India, as per The Economic Times.
Samsung India, CMO, Ranjivjit Singh Resigns
Samsung India’s, Chief Marketing Officer, Ranjivjit Singh has resigned, according to media reports. Sukesh Jain who was leading the enterprise business has also put in his papers.
Flipkart Spent Rs 1141 crore On Advertising In FY 19
Flipkart has spent Rs 1141 crore on advertising in financial year 2019. As noted by exchange4media, this is a 56% increase in ad spends from the previous financial year.
DAN India Promotes Sidharth Rao As Chairman, Happy Mcgarrybowen India & Chairman, Dentsu Webchutney
Dentsu Aegis Network India has promoted Sidharth Rao as Chairman of Happy mcgarrybowen India and Chairman, Dentsu Webchutney. He will continue to report to Anand Bhadkamkar, CEO, DAN India.
Cheil India Elevates Sanjeev Jasani As COO
Cheil India has elevated Sanjeev Jasani as Chief Operating Officer. He will take over from Atika Malik, Cheil’s Chief Strategy Officer.